They generally have fewer resources. Business owners are often wearing multiple hats. They don’t have the luxury of spending their whole day just thinking about marketing campaigns, landing pages, and conversion rates. — Tamara Grominsky, Chief Strategy Officer, Unbounce COVID-19 brought a massive wave of new competition to the digital space, forcing brick-and-mortar businesses online and accelerating strategies by six years. To put that into context, over the last year alone, social media ad spend in North America increased by a staggering 92.3%. Today, Google indexes more than 35 trillion web pages, with 500 000 new pages going live each day.
If it were a country, it would be the most populated place in the world. Sure, that means there are more opportunities than ever before to attract potential customers online, but there’s also a lot more competition. Google ads are getting steadily more expensive with CPC inflation, and we’re not just talking about the go-to keywords that were nigh impossible to get anyways. Even niche businesses feel the heat—searches for meat delivery have increased by no less than 925%. It’s scary out there. With 40% of small businesses saying that attracting customers online will be their greatest challenge over the next year, the days of getting ahead simply by being online buy email list are over. And here’s the thing: It won’t be going back to how it was before. 48% of small businesses say they will stick with ecomm long after the pandemic—and then we’re just mentioning one specific market segment.
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Though we hate to say it, welcome to the “new normal.” Conversion Intelligence—A Smarter Way to Market We can go down the rabbit hole of stats citing that marketers don’t have time, budget, or the resources to optimize campaigns. But at the end of the day, what most marketers want is more conversions. We’re living in a time where the old-school metric of costly clicks aren’t enough: Marketers need conversions.