Associated Software CRM software for banks & financial service providers CRM software for construction companies Email Marketing Software Marketing Analysis Software Website optimization software Similar articles Opportunities and risks of digitization How the crisis has driven digitization in Germany How to be successful with your acquisition cover letter by email Are you already mastering CRM for your SME Take the test! Work effectively remotely with these software systems Reviews as a success factor for a companys.
Online reputation follow us User reviews determine a companys online reputation trust in a brand and influence sales and revenue. According to our study online reviews increase sales and profits for of small and medium-sized businesses. What does review management look like in German companies what is being done well where is there room for improvement We look at that and much more in the follow-up study with over managers and owners from Specific Database small and medium-sized companies in Germany France Spain and Italy. Now that weve explored the importance of user-generated reviews for customers lets listen to the business side. In the article we go into the results of the participants from Germany. Highlights of the study For of companies online reviews lead to increased sales and profits.
Find the value of reviews is worth the time and money spent collecting and managing them. of companies delete negative reviews. There is a contradiction between customers and companies regarding the frequency of responses to reviews. Review management in German SMEs What is review management Review management is the business process of monitoring analyzing responding to and generating customer reviews across multiple online review platforms. The goal of review management is to support a companys marketing strategy and improve the companys business performance.