There are public opinions that the new regulations on Shanghai blind box consumption supervision will provide reference norms and development guidelines for the business activities of the blind box market, and clearly draw a red line for the Fax List operation of blind boxes - it may even lead to reference and imitation by other cities. . So, how will the blind box market itself be affected as regulations increasingly focus on the blind box consumer sector? Can this kind of "hit luck" marketing play be more "ruled"? "I just want to get rid of the blind box doll in my hand as soon as possible, the time is too short."
Jingling", who is often active on major second-hand e-commerce platforms and social platforms, is a full-time speculator of blind box dolls. Jingling Fax List revealed that she has been active in the blind box doll trading circle for nearly two years. Recently, the regulatory authorities issued two management measures about the blind box marketing market, which made her feel anxious. She and some speculators she knew around began to organize their inventory and quickly "cleared" the so-called collectibles online. "There has been a lot of negative news in the blind box circle before, but the situation is different from this supervision.
As a senior blind box speculator, Jingling said that there have been negative news in the industry in the past. For some hidden blind boxes and limited-edition dolls Price doesn't really matter. However, since the marketing incident of the China Fax List Consumers Association's criticism of KFC and Bubble Mart's blind box, the prices of some blind box dolls on the second-hand e-commerce platform began to decline, and the hidden models fell again and again. "Everyone (referring to speculators) is afraid Blind boxes will be watched by regulators like e-cigarettes."