The long tail effect distinguishes the basic needs and personalized needs of individual users; people's needs for products are consistent to a certain extent (such as popular products and popular music of e-commerce companies), and different special database users have unique needs. Individual needs, individual needs of different users are quite different; in order to occupy the target market to the greatest extent, companies have to pay more attention to the needs of the top users.
Which also leads to the profit composition of many companies conforming to the "28" law. 1. Why use the long tail effect? Although the back of the long tail effect is the personalized needs of users, companies face high market risks when setting products for special database personalized needs (the overall market is large, and there are many market segments), so why should product design pay attention to the long tail effect? ? 1) The needs of users are not fixed. In different times and different scenarios, the head and long tail of user needs can often be reversed, that is, the part that focuses on the long tail may become the head demand.
In the earliest days, Coke was only sold in pharmacies as a kind of medicine, and Coke was a niche commodity at that time; in 1929, Coca-Cola and his bottlers supplied stores and gas at extremely low prices. The station provides bottled Coca-Cola in a freezer with an opening at the top, and the cola culture has been passed down to this day and has special database become popular. 2) The top demand is easier to be discovered by the enterprise (the purpose of the enterprise is to make profits), most of the top demand is mostly in the Red Sea market, the market competitiveness is large.