Ad platforms tend to leverage what I like to call the “any-touch attribution model”, meaning, if they touch a user at any point during their buying process, they take credit for the whole conversion. Google Ads gives you attribution models to pick between, but they’re solely for your Google Ads touchpoints. So when picking an attribution model within Google Ads, you are only selecting how to divvy credit for that conversion across multiple Google Ads touchpoints—even if there were multiple channels involved in the conversion. In contrast, when you choose an attribution model on your overall web analytics platform (like Google Analytics), you can see how all of your marketing channels fit within that model.
It’s a much better way to whatsapp database understand and evaluate your marketing. Of course, none of this answers the question, “Which attribution model is right for your business?” We’ve hinted at that throughout this article, but stay tuned! We’ll dive into this in more detail soon. By the way, if you’d like some help with your online analytics and attribution models, let us know here or in the comments. We’d love to help! The growth of ecommerce is out of this world! In 2019, ecommerce was responsible for around $3.5 trillion in sales and is expected to hit $4.9 trillion by 2021.
In the US alone, ecommerce represents over 10% of retail sales and that number is expected to grow by nearly 15% each year! But, ecommerce is not a random whirlwind of people coming and going, buying stuff online without a trace Everything on the internet is tracked, from optimal times of engagement, likes and reactions, click through rates, demographics to even referral traffic! And, not surprisingly, all of that data has resulted in a huge amount of ecommerce statistics you can use to grow your business.