This happens for one of the following reasons Australia B2B marketers view the seller-buyer relationship as much less personal than their B2C counterparts second is that B2B marketers believe their buyers' needs are less distinctive than B2Cs customers' needs. B2C consumers may seem more distinctive on the surface but B2B customers are also unique and they often seek a more personalized and engaging buying process.
Focusing on Social Engagement Look through the social media feed of any well-known Business to consumer business and you will notice something that they speak directly to their followers. Whether it is Whatsapp Mobile Number List a type of restaurant chain responding to a customer complaint or a clothing business company answering a question about their shipping the best B2C brands use social media as a 24/7 connective thread with their audience. B2B marketers tend to take a more detached approach when it comes to social media. B2B marketers schedule posts and check back in later to see the end results.
They might respond to any questions they receive but their main focus is on content distribution and lead generation. But here are some important statistics that prove social engagement is just as important in the Business to Business world 90 of B2B buyers conduct online research before making a purchase. 53 of B2B buyers search for product or vendor information on social media. 3. Power Of Brand Storytelling Business to consumer companies have mastered the art of brand storytelling and this is an area where most B2B businesses may fall short.