After all, they're in the business of delivering relevant results, so it's in their best interest to show your brain as clearly as possible that your SERP is relevant to your query. This is why Google bolds your keywords in the SERP: Check out these keywords. It's like Google telling your brain, "Look at that relevant ad!" Since Google doesn't allow you to include eye-catching images or make your ad text more eye-catching by using unusual punctuation or capitalization, selective attention is the only real way to make your ads stand out to your audience. To benefit from selective attention,
your advertising content must include the keywords that your potential customers are subconsciously searching for. This is one of the reasons why dynamic keyword insertion can improve click-through rates. The more your ad content matches what your audience jewelry retouching service is looking for, the more likely they are to read and click on your ad. Summary Rewriting and testing your ad copy might not be the most glamorous way to improve your paid search campaigns, but it can be an incredibly effective way to get the most out of your budget.
If you want to write ads that really shine, you need to think about your audience in detail. What issue prompted them to search online? By what type of logical verification do they run your ad? What keywords is their brain searching for? Once you answer these questions, you'll be well equipped to write text ads that really shine. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.