In recent years, offline consumption has been impacted by e-commerce, but script killing, secret room games, as well as restaurants and shopping places with casual social functions have won the favor of consumers due to their strong fun, social and immersive experience. , become a new generation of traffic-based offline consumption scenarios. Offline experiential consumption has achieved an improvement in the level of consumer demand, from solving basic shopping, catering, and entertainment needs to a higher stage of satisfying spiritual needs and respecting spiritual needs.
From the perspective of consumer experience, in various offline experiential consumption scenarios, you can also take photos and punch telemarketing list cards during the consumption process, which not only makes more full use of fragmented time, but also increases social attributes and improves satisfaction. From the perspective of corporate business strategy, brands make corresponding operations based on various scenarios to attract consumers’ attention, extend their stay time, allow consumers to consume during the experience, and drive the improvement of corporate business performance. 3. How to become a trendy brand Based on the trendy consumption behavior of Generation Z, trendy brands usually pay more attention to spiritual needs, maintain high premiums and consumer loyalty with brand power and aesthetic appeal.
The development mode of participating in market competition has been significantly improved and changed. Therefore, trendy brands not only telemarketing list need to pay attention to product functions and industry supply chains, but also need to have a deep insight into the trendy culture favored by Generation Z. Starting from aesthetics and cultural attributes, products, marketing, and channels work together to meet and satisfy consumer psychology. Opportunity points in needs, such as social needs, self-pleasure needs, personality needs, etc. Taking meeting social needs as an example, brands need to use products to resonate with Generation Z and attract friends. On the basis of maintaining common topics with friends, consumers are encouraged to establish a stronger willingness to share, and they can use social relationship chains and communities to amplify the brand. Influence.