As we all know, AARRR's classic growth hacking system, also known as "pirate law", is acquisition, activation, retention, realization and recommendation. Dave McClure, who executive email list proposed this model, believes that all innovative and growing companies should grow according to this model. AARRR focuses on acquisition. As a concept proposed in 2007, the AARRR model may no longer be applicable to the rapidly changing executive email list scenario of Internet operations. There are two reasons: (1) Increased customer acquisition costs The market competition is fierce, and the cost of user acquisition is no longer cheap.
A set of data shows that the cost of Ali online customer acquisition has increased by 6 times, customer acquisition cost has increased by 1.5 times, and Qutoutiao's user executive email list acquisition cost has increased by 8 times. Baidu's traffic acquisition costs increased by 41%. Under the current circumstances, a growth model centered on new customer acquisition means an average of more than 5 times more costs than when the executive email list model was proposed ten years ago. (2) High turnover rate A set of data shows that the average situation of each app after installation: 77% of DAU will be lost in the first 3 days. In 30 days, it will shed 90% of DAUs.
And by 90 days, the churn rate jumped to over 95%. Whether you're skeptical or not, this is the reality that many startups are facing right now, creating what Brian Balfour calls "the executive email list wheel of meaningless growth." For these two reasons, the real key to hacker growth right now is user retention, not customer acquisition. So we need a better model - the RARRA model. The difference between AARRR and RARRA The RARRA model is Thomas Petit and Gabor Papp's optimization of the Pirate Metrics-AARRR model, which highlights the importance executive email list of user retention. Simply put, the core of the AARRR model is customer acquisition, while under the RARRA model, it focuses on user retention.