Shift But in the coming years, the role of AI will increasingly shift from automation and assistance to inspiration and creation. We will be using it to design fonts , create accessible color palettes , and generate an infinite amount of unique characters . Caleb Meyer (industrial designer) puts it beautifully: “You're not mastering the tool any longer, you're mastering the problem — and letting the computer do all the work.” AI is a tool in the hands of the designer, not the other way around.
Changing role of designers This shift will make us better designers. This forces us to focus on the essence of our profession. Use computers for the things they do best: pattern recognition, speed, scale, and tirelessly doing repetitive Whatsapp Number List and predictable things. As a human designer you are still needed to make connections. Everything that can be automated in the design process will also become this. What remains cannot be replaced by AI and will be the core tasks of the designer. I distinguish three core tasks.
Systems thinking Designers are the link between client, consumer, brand and technology. An irreplaceable network function. Designers create ecosystems in which brands can communicate. Such a system ensures consistency, but must also be scalable. We help CMOs to grow their brands and that remains human customization. 2. Creativity Creativity is a combination of originality and relevance. The latter is difficult to program. For now, designers are still needed to come up with original solutions that really work.