While keyword research tools can show you what people have searched for, social media can show you what people are talking about right now.
For example, if you’re in the crypto space, social media is probably one of the best places to source content ideas because the industry changes so quickly.
One way to do this is to follow hashtags. For example, you can enter a hashtag on Twitter and sort the results to only show people you follow.
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Another way to find the most highly shared content is to use Ahrefs’ Content Explorer. You can include your broad keyword in the title and then apply filters to only show the results published in the last 90 days that also have at least 100 Twitter shares.
Content Explorer filters
As you can see, this pulls up a few different content ideas:
List of content ideas with corresponding data like DR, Ref. domains, etc
13. Find your competitors’ top-ranking content
If your competitors care about SEO, they probably already have content that’s ranking on Google and getting lots of organic traffic. These pages are often sources of great content ideas.
Here’s how to find your competitors’ top-performing content:
Go to Site Explorer
Enter a competitor’s domain
Go to the Top pages report
For example, if we do this for one of our competitors, we see that they have a page about google search algorithm changes that gets an estimated 8,000 monthly search visits: