If we were hanging out in a college bar or thoughtfully jumping off the cell phone number list rocks into the lake our teenage anxieties dissipated into, now would be the time for me to demonstrate my intellect (and recently discovered affinity for Sally Rooney novels) by doing a melancholy remark on the cell phone number list transactional nature of modern love. Alas, that would be pretty weird - not to mention quickly (and wisely) deleted by our editor. Plus, we've got bigger fish to fry: the holiday season is right around the corner, and your e-commerce business needs a digital cell phone number list marketing plan .
Holiday marketing tips for Google Ads
When the cell phone number list time comes to find gifts for friends and family, a ton of your prospects will turn to Google for help. To be blunt, a holiday marketing plan that doesn't include Google Ads is an incomplete marketing plan . Meeting prospects in search results, both with text ads and Shopping ads, is absolutely essential. Elsewhere, using display ads cell phone number list to stay in mind is also an effective tactic. With that, let's get into some tips.
Attract more clicks with merchant promotions
Merchant Promotion is a free feature that allows Google Shopping advertisers to make their Shopping ads more engaging by adding special offers such cell phone number list as discounted prices, free gifts, and shipping benefits. Once you've submitted a product data feed to Google cell phone number list Merchant Center and accepted it, you can start creating promotions.
There are two ways to take advantage of merchant promotions: by using the promotions tool or by uploading a designated promotions feed. While the promotions tool, found by selecting Merchant Promotions from the left menu and then selecting Promotions, allows you to cell phone number list create specific offers for individual products, a promotions feed allows you to bulk import a high volume of promotions at one time.
Inspire urgency with text ad customizers
For those of you who run standard search campaigns in addition to your Shopping campaigns, Text Ad Customizers allow you cell phone number list to automatically optimize your ad content in real time based on query, location, device, time or day of the week. Once you've imported an ad personalization data file into your Google Ads account, you can start personalizing your messaging to create the cell phone number list most relevant and engaging ads possible.