A new pair of shoes they may have purchased online. I pick them up in their process and say, “Think about when you first started considering making this purchase.” They will tell me about how they searched on their cell phone and they found something they liked and then their children ran into the room and they were disturbed. Later that week they were like, “Oh, yeah. I really like these shoes. They have to go back and find the shoes, then maybe they signed up for the email list because they were offered 10% off if they did. They sign up to receive the email, then maybe next week they get another email from the brand and finally buy. When you put them in the position of being the buyer, they start realizing, “Oh my God! I do it all the time. So why wouldn't my clients do this too?
We need to start talking about multi-channel funnels and the tracking they have in place and make sure they have a comprehensive image masking service program that brings people into their funnel, getting them to sign up for an email list. Do the retargeting. Although they don't see a positive first-click ROI, we can show that the overall ROI is positive. Follow-up of all touchpoints It's really hard to follow everything 100%. Everyone complains about email, but at the end of the day, if you look at the stats of most companies, if they have a good email program, that's one of their biggest revenue drivers. Advertising Continue reading below We make sure everything is tagged with UTM parameters, then review the multi-channel funnel in analytics or the combo panel or whatever tracking platform you're using.
Our buying behavior is not a step or a device or a touchpoint. We need to use that as an indicator rather than a solid metric and say, "We generated $10,000 in revenue here." What we need to do is look at it and say, “The more attention we pay to social advertising, the more traffic we get, the more retargeting revenue we get. Overall, our entire chart is up.” How to do good remarketing People are a little scared of that and I think all of us in marketing call it stalking because it definitely is. When it's done right, it's so effective. I think the big problem is that so many companies don't do it well.