Organizations that have or are trying to build substantial brand equity have gold mines Real Estate Photo Editing of undeveloped link opportunities scattered across blogs, influencers, and news sites. A good public relations team is good at telling the story of a company, brand, or product, but it doesn't always have a direction. Or, it's out of scope to align that work with SEO and link building efforts. In reality, most organizations don't see link Real Estate Photo Editing building as a PR indicator, but they should! However, as a rule of thumb, generating branded anchor text for unlinked brand references can generate a significant number of links with Real Estate Photo Editing minimal effort. Some people report successful placement rates of 15-20%, from outreach to secure links.
Data-driven link construction is Real Estate Photo Editing a great option for protecting a significant number of links. However, the time it takes to create this content increases the resources required to generate the link. 4 types of unlinked mentions to find There are four types of mentions of brands to search for. advertisement Continue reading below Real Estate Photo Editing The route you choose depends on the structure of your company and how you brand your company, your products, and their people. 1. Company brand Depending on the structure of your company, we may provide references to the brand with the least linked company name or company brand name. Brands can certainly have a lot of mention. For example, B & H Photo Video and Audio has many online Real Estate Photo Editing references, as you can see in the Moz report. Company brand example: Brand Equity: The Key to Building Enterprise Links 2. Product brand If your company sells products with well-known brand names, finding the product that the brand mentions is an effective approach to generating links.
Advertisement Continue reading below An Real Estate Photo Editing example of a product brand is Allbird Wool Runners from Allbirds. This popular sneaker brand has 137,000 unlinked and unique mentions. Most of these aren't good prospects for links, but this certainly creates some opportunities. This can be a CPG that sells directly to consumers or a digital product such as a brand training course. Brand Equity: The Key to Building Enterprise Links 3. E-commerce Real Estate Photo Editing retail brand This refers to products sold by e-commerce retailers from other companies or CPG branded products. You can see that Farfetch sells Gucci sneakers, but this product is manufactured by Gucci and Farfetch is a reseller of that product.