For example: when we analyzed the retention of new users the next day, we found that the number of users of Oppo and vivo models was lower Whatsapp Database than that of other models. After analysis, it is found that the main reason is that the operating systems of OPPO and vivo manufacturers limit the number of pushes, and users close the Whatsapp Database system notification permission by default, while Huawei, Apple and other models have no restrictions. 2. Increase the activity of old users Push can be activated by external reminders when the phone is locked, and it has become a standard method for more and more companies to achieve user growth.
The contribution of push to DAU improvement can be evaluated by “number of app users/DAU that was first transferred on the day of push”. The first push of users of many content platform apps can account for more than 20% of the first launch, Whatsapp Database so the incremental contribution of push to DAU cannot be tolerated. underestimate. 2. Classification of Push 1. Full Push Some explosive news, such as Kobe's death, the outbreak of the new crown epidemic and other real-time information, are usually pushed by human editors to all users. The purpose is to Whatsapp Database import a large number of users into the App client through timely reports of major events.
Many news information platforms similar to Toutiao and Yidianxin, in order to keep the timeliness of hot news in a leading position among competing products, will require manual content editors to take turns on duty to monitor domestic and foreign Whatsapp Database emergencies and hot events in real time across the entire network. For small content platforms, due to the shortage of content operation manpower and insufficient content resources, the Whatsapp Database common method is: first collect hot words from third parties such as Weibo hot search, Baidu hot search, etc., and then machine crawling is highly related to these hot words. The latest article information, and push it to users as popular news.