Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soonhour-long lines Special leads at the mall. You’ve got a choice with your brand: to embrace holiday marketing or to let it pass you by. Of course, you know that your strategy, no matter what needs to engage your customers across Special leads multiple channels. And with email being 40 times more effective at acquiring new customers than Facebook or
Twitter, it’s important to note that email is not to be Special leads ignored. In this blog, I’ll cover six critical tactics to run a successful email marketing campaign this holiday season. 1. Segmentation According to DMA, marketers have found a 760% increase in revenue attributed Special leads to email from segmented campaigns. Start with some basic segmentation: separating your active subscribers from your inactive subscribers. This not only ensures Special leads the best possible deliverability, but you can then target the two separate groups with different messaging.
A simple subject line tweak to the inactive segment that feels personal Special leads and triggers emotions, such as ‘We missed you,’ can go so far as re-engaging them. Once you have this covered, you can delve deeper into segmentation, focusing on things such as age, gender, browsing activity, and purchase history. 2. Personalization A key element of successful email marketing lies in personalization. This can be as simple as putting the subscriber’s first name in the Special leads subject line or body copy of the email, or something a little more sophisticated, such as re-targeting the consumer with similar options to items they have previously purchased or browsed, or adding personalized suggested